I am pretty sure that what has started in soaps and oral care will slowly spread to other categories - investors wont get price increase, volume increase as well as margin expansion in these companies.
P&G has a listed company in India - Procter and Gamble Health and Hygiene - through which they sell Whisper and Vicks. They also have a 100% subsidiary, through which they sell everything else. There seem to be serious corporate governance issues here - at a time when media costs are falling for all other FMCG companies, this company has a huge jump in media costs on no new product launches. The same is true for employee costs. I guess P&G India is booking its costs in the listed company, so that they can depress the share price and then delist it at a later stage.
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Gaurav, If this is what you feel is happening, I think there must be some way to enforce a check for the same. I suspect similar things happening in other listed companies. What does a lay investor do?
Either go to the court, create a media ruckus if you can, or sell the stock.
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