Both PM and BAT have mentioned Korea as a growth market. PM mentions in its press release:
"In Korea, the total cigarette market was up by 2.8%. PMI’s shipment volume surged 17.9%, driven by market share increases. PMI’s market share reached 13.7%, up 1.9 points, driven by strong performances fromMarlboro, up 0.8 share points, Parliament, up 0.7 share points, and Virginia Slims, up 0.2 share points."
Must be bad for KT&G. It might be one of the companies that one of the big 4 (PM, BAT, IMT or JTI) acquire next.